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Outreach

{Supports Boldness by Design Strategic Imperative #2: “Enrich community, economic, and family life”}

It is a goal of the IEI to assist startups to successfully launch, or for established companies to become more competitive in both domestic and global markets. Although priority is given to entities with promising technology innovations, all opportunities are pursued to increase employment in Michigan.

  • Assisted a local Corporation which hopes to manufacture and market their patented Rubber Granulation System. With the assistance of one MBA student and one undergraduate student, and Ross Scholarship funding, a business plan was completed and introductions made to potential angel investors.
  • Assisted the owners of a local Japanese Restaurant to develop a social media marketing program. Project was completed through the Ross Scholarship funding of two undergraduate students.
  • Assisted a janitorial supply company in completing a business plan to secure second stage financing to expand business into Detroit and Grand Rapids markets, and in the development of a business model that extends the business from janitorial supplies to full service facilities management. This project was completed through funding for a team of three undergraduate students through a Regional Economic Innovation grant from the MSU Center for Community and Economic Development.
  • Conducted a market validation and developed a launch strategy for a clothing product developed by a MSU staff person.
  • Assisted a Traverse City Company that has developed and launched an innovative locking system for hunting stands and cargo.
  • Assisted in the development of a market launch strategy for a Grand Rapids  company  recently recognized as one of the 2012 top 50 Michigan companies to watch.
  • Collaborated with the Michigan Black Chamber of Commerce to develop a program to make its members more conscious of the importance of innovation and how to enhance innovation within their organizations.
  • Worked with the Urban Economic Policy and Revitalization Committee of the Michigan Black Chamber of Commerce convened in response to governor’s request for a white paper to provide a framework of solutions for Detroit’s current fiscal problems based on the ‘Atlanta Economic Development Model’.
  • Worked with The State of Michigan’s Office of Urban & Metropolitan Initiatives to develop an example of an application of its Urban Agenda.

Eli Broad College of Business

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